# TrendM8 TrendM8 is a media monitoring tool that tracks news and social posts by project, scores sentiment from 0 to 100, and sends alerts and reports. The product site is https://trend-m8.com/. The app is https://app.trend-m8.com/explore. Contact: https://trend-m8.com/contact/. Privacy: https://app.trend-m8.com/legal/privacy. Short answers: https://trend-m8.com/for-agents/. # Features ## Projects for news and social monitoring URL: https://trend-m8.com/features/projects/ A project is the workspace for a brief. Everything you track for that story stays together, so keywords from one account never mix with the next. ### What you get in a project Each project has its own name and industry, a dashboard overview, and room to add as many monitors and social analyses as your plan allows. Reports, alerts, and the live feed all roll up to that project, which makes handoffs and client reviews much simpler. ### News and social in one place Most teams split news clipping and social listening across different tools. In TrendM8, both live under the same project. Run keyword monitors on news verticals and track Instagram, Facebook, or LinkedIn without rebuilding context every Monday. ### Multiple monitors when the story splits One brand often needs several angles: corporate reputation, a product line, and a competitor set. Add a monitor per angle with its own keywords, hashtags, and news categories so volume and sentiment stay separate. ### Who uses projects - Agencies: A clean folder per client. Keywords, reports, and social tracks never leak into the next deck. - In-house comms: A project for each brand or region. Directors and specialists share the same live brief. - Consultants: Category watches and competitor sets stay scoped. Spin up monitors as the engagement evolves. ### Draft with AI when you want a fast start Describe what you want to watch and TrendM8 can suggest a project name, industry, and first monitors. You review and edit before anything is saved, so you stay in control of what goes live. Create a free account, name your project, and add a monitor or social analysis in a few minutes. Start for free: https://app.trend-m8.com/explore ## Monitors for keywords, hashtags, and news URL: https://trend-m8.com/features/monitors/ A monitor is the lens you point at the market: terms people use, tags they add, and the news verticals that matter to your brief. Run analysis when you need a fresh readout. ### How monitors work Each monitor belongs to a project. You choose news categories from the same taxonomy used for ingestion, plus keywords and hashtags. When you run analysis, TrendM8 matches recent news and social signals, scores sentiment, and saves a report you can share. ### Keywords and hashtags together Track plain-language terms and social tags in one monitor. Add at least one keyword or hashtag, then pick the verticals that fit your industry so matching stays relevant. ### Manual runs, your schedule Monitors run when you trigger them, which keeps costs predictable and fits agency workflows. Queue a run from the monitor page or project overview and follow progress in the analysis tray. ### Common monitor setups - Brand watch: Core name, product lines, and executive mentions in the trades that shape your category. - Competitor set: Parallel monitors for rivals so their launches never pollute your brand numbers. - Issue tracking: Narrow keywords for a recall, policy fight, or executive comment cycle. ### Edit anytime Update verticals, keywords, and hashtags from monitor settings as the brief changes. Past reports stay on the record; the next run uses your latest configuration. Open a project, create a monitor, and run your first analysis when you are ready. Start for free: https://app.trend-m8.com/explore ## News monitoring by vertical URL: https://trend-m8.com/features/news/ TrendM8 ingests news into category libraries your monitors query on each run. You pick the verticals; the platform surfaces what changed since the last report. ### Built for the sources your market reads Politics, financials, pharma, tech, sports, and more: monitors filter the corpus by vertical and by the keywords you define. You get articles and mentions that fit the brief, not every headline on the internet. ### Shared corpus, scoped matches Batch ingestion keeps a rolling library of recent articles. Your monitor run searches that library instead of hitting live RSS on every click, which makes repeat analysis faster and more consistent. ### Aligned with monitor keywords News results combine with social and other sources in the same report. Sentiment and volume reflect the full picture, while each signal keeps its source label for context. ### Where news monitoring fits - Category teams: Track a vertical when your logo is not the whole story. - Corporate comms: Watch trades and nationals for reputation and policy moves. - Campaign desks: Short windows around launches, hearings, or earnings. ### Pair with alerts Use sentiment and volume alerts on top of news monitors so the team gets a nudge when tone shifts, not only when someone opens the dashboard. Create a monitor, select verticals, and run analysis to see matched articles in your next report. Start for free: https://app.trend-m8.com/explore ## Social analysis for brand accounts URL: https://trend-m8.com/features/social/ Social analyses live beside news monitors in a project. Follow handles you care about, set how many posts to review, and compare engagement over time. ### What social analysis includes Add one or more accounts per analysis, choose platforms TrendM8 supports, and run on a schedule that matches your plan. Reports summarize posts, likes, comments, and engagement level so you can brief stakeholders without exporting spreadsheets. ### Accounts, not only hashtags Owned and competitor handles sit in the same project as keyword monitors. When a campaign spikes on Instagram, you see it next to news volume instead of in a separate tool. ### Engagement you can explain Reports roll up totals and highlight high, medium, and low engagement runs. Use them for weekly stand-ups or client readouts without rebuilding charts by hand. ### Teams that use social analysis - Brand social: Track corporate handles and campaign tags alongside news. - Agencies: Separate client accounts per project with clear report history. - Comms leads: Forward social reports the same way you forward monitor readouts. ### Same project, one story News monitors and social analyses share a project dashboard so leadership sees one timeline for the brief. Pick a project, add accounts, and generate your first social report. Start for free: https://app.trend-m8.com/explore ## Sentiment scoring for every signal URL: https://trend-m8.com/features/sentiment/ Volume tells you attention spiked. Sentiment tells you whether that attention helps or hurts. TrendM8 scores signals and rolls them up for dashboards and reports. ### What the score represents Each matched mention gets a sentiment label and contributes to a 0 to 100 index on the report. Weighting reduces the chance that one viral post skews the whole week, while still showing when noise became the story. ### Signal-level labels Positive, neutral, and negative tags appear on individual items in the feed and report tables. Analysts can spot outliers before they reach the executive summary. ### Emotional graph Reports can surface joy, trust, fear, and other emotions as a secondary read on tone. Use it when a single score hides mixed reactions. ### Who uses sentiment - Comms: Brief leadership with a number they can track week to week. - Insights: Compare tone across monitors without re-tagging manually. - Analysts: Pair sentiment shifts with volume in the same report view. ### In alerts and trends Set alerts when sentiment crosses a threshold so the team reacts to tone, not only mention counts. Run a monitor analysis and open the latest report for scores and emotional breakdowns. Start for free: https://app.trend-m8.com/explore ## Alerts when volume or tone moves URL: https://trend-m8.com/features/alerts/ Alerts watch your monitors in the background. When metrics cross the rules you set, TrendM8 notifies you so the team can respond before the story becomes a crisis. ### What you can watch Link alerts to the monitors and projects you already run. Thresholds can reflect sentiment floors, volume spikes, or combinations your plan supports. Notifications land in the product and can feed your existing comms workflow. ### Less dashboard babysitting Operators and comms leads do not need to refresh charts all day. Alerts summarize what changed and point you to the underlying report. ### Project-scoped rules Client work stays isolated: alert rules respect project boundaries so one account’s spike does not ping the wrong team. ### Typical alert uses - Crisis watch: Catch sentiment drops fast while leadership is still asking what happened. - Campaign pulse: See when overnight social volume crosses your baseline during a launch. - Weekly guardrails: Quiet nudges when tone drifts below the level you promised the client. ### Tune as the brief evolves Adjust thresholds when keywords or monitors change. Alerts always reference the monitors active in the project today. Sign in, open alert preferences, and connect rules to the monitors you already run. Start for free: https://app.trend-m8.com/explore ## Live feed of analyzed mentions URL: https://trend-m8.com/features/live-feed/ The feed shows signals linked to your monitors and projects as analysis completes. Scan what landed, filter by tone, and jump into the report when you need the full narrative. ### How the feed fits your day Instead of copying links into a spreadsheet, reviewers open the feed inside the same workspace as reports and dashboards. Each item carries source, sentiment, and monitor context. ### Project-scoped stream See only the mentions tied to your work. Switch projects to change the stream without logging into another tool. ### From feed to report When several items point to a shift, open the latest monitor report for summaries, charts, and language you can forward. ### Who lives in the feed - Desk operators: Watch overnight ingest and flag items for the morning stand-up. - Solo consultants: Stay close to a client topic without building a custom scraper. - Account leads: Spot check tone before a client call. ### Works with monitoring The feed complements scheduled reports: use reports for the narrative, the feed for what just arrived. Create a project, run a monitor, and browse new signals as analysis finishes. Start for free: https://app.trend-m8.com/explore ## Reports you can forward URL: https://trend-m8.com/features/reports/ Each monitor or social run produces a report with charts, narrative, and signal lists. The summary is written for humans, not only data teams. ### What a report contains Reports capture the run date, mention volume, sentiment index, emotional breakdowns where available, and the individual signals that drove the story. Print-friendly views support client meetings. ### Monitor and social reports News-heavy monitor reports sit next to social engagement reports inside the same project history. Compare weeks or share the latest PDF-style view with stakeholders. ### Narrative plus evidence Lead with what changed, then drill into quotes and links when someone asks for proof. You spend less time rewriting dashboard exports. ### Who sends reports - Agency leads: Client readouts built from the same workspace the team used all week. - In-house comms: Weekly leadership notes with consistent metrics. - Founders: Category snapshots without hiring an analyst full time. ### History per project Reports stay attached to the project and monitor that created them, so audit trails and year-over-year comparisons stay possible. Run analysis on a monitor or social track and open the finished report from your project. Start for free: https://app.trend-m8.com/explore # Solutions ## Monitoring that fits a solo desk URL: https://trend-m8.com/solutions/individuals/ You do not need a war room to stay informed. TrendM8 gives you projects, monitors, and reports so you can watch a topic, a client, or your own brand on your schedule. ### Why individuals use TrendM8 Consultants, freelancers, and operators often stitch together search alerts, social bookmarks, and slides by hand. TrendM8 replaces that loop with one place to define keywords, run analysis when you need it, and keep a paper trail of what the market said last week. ### Start small, stay organized Create one project for the brief you care about today. Add a monitor with keywords and news verticals, run analysis before a call, and reuse the same setup next week instead of rebuilding from scratch. ### Reports you can send as-is When a client or partner asks what changed, forward the latest report instead of exporting charts into a blank deck. Sentiment and volume are already explained in plain language. ### Real scenarios - Side client: You advise two brands part time. Each gets its own project so Ozempic keywords never appear in the other client readout. - Category pitch: You are bidding on a pharma monitor job. Run a short trial monitor to show sample signals before the procurement call. - Morning scan: You check the live feed with coffee, open two mentions that matter, and skip the rest until the next run. ### Your first week Sign up free, name a project, and add one monitor. Run analysis once to see how reports look before you expand keywords or add social tracks. Create a free account and open your first project in a few minutes. Start for free: https://app.trend-m8.com/explore ## Agency monitoring without keyword bleed URL: https://trend-m8.com/solutions/agencies/ Your roster is the product. TrendM8 keeps each client in its own project so juniors, directors, and clients see one consistent story per brand. ### Why agencies use TrendM8 Agencies live in handoffs: new business, weekly stand-ups, and Friday readouts. When monitors live in shared spreadsheets, keywords leak between accounts and directors re-build decks from five tabs. TrendM8 maps cleanly to how you already organize work: a project per brief, monitors per workstream, reports per run. ### Roster-scale projects Spin up a project when you win the business. Add monitors for corporate news, a product launch, or a CEO profile. Social analyses sit beside news in the same project history. ### Same brief for every seniority Directors and juniors open the same dashboard and reports. You spend review time on narrative, not on checking whether someone copied the wrong keyword list. ### Real scenarios - Six-client roster: Each brief is a project. Monday is a set of home screens, not one sheet. - Friday readout: Account lead forwards the monitor report. Client sees volume, sentiment, and quotes without a custom PowerPoint rebuild. - Pitch support: New business asks for a category view. Stand up a temporary project with competitor monitors for the credentials meeting. ### Onboarding a new client Create the project, document industry and monitors in settings, and run the first analysis before the kickoff so the room starts with live data. Start free and add your first client project today. Start for free: https://app.trend-m8.com/explore ## In-house teams, one shared picture URL: https://trend-m8.com/solutions/in-house-teams/ Internal teams need the same facts before leadership, legal, and marketing weigh in. TrendM8 centralizes monitors and reports so nobody rebuilds the story in a silo. ### Why in-house teams use TrendM8 You may cover multiple brands, regions, or business units. Projects separate those mandates while dashboards show leadership a familiar weekly rhythm: what moved, how it feels, and which mentions deserve a response. ### Brand and category together Track your logo and the wider vertical in parallel monitors. When category news spikes, you can tell whether your brand drove it or simply rode the wave. ### Alerts for the internal queue Comms leads cannot watch charts all day. Sentiment and volume alerts route attention to the shift that needs a statement, not every mention that landed overnight. ### Real scenarios - Multi-brand house: Parent company plus two product lines each get monitors. Earnings week stays readable because volumes do not stack on one chart. - Regional copy: AU and NZ teams share methods but separate projects. Keywords stay local without forking the whole toolchain. - Executive prep: Comms sends leadership the 0 to 100 sentiment line and three quotes before the board asks what Twitter thinks. ### Rolling out internally Pilot one brand project, agree on monitor names with stakeholders, then clone the pattern for adjacent teams once the weekly report lands well. Create a project for your primary brand and invite the team to the same reports. Start for free: https://app.trend-m8.com/explore ## Comms teams stay ahead of the ask URL: https://trend-m8.com/solutions/comms-teams/ Leadership questions often arrive before your team has finished collating coverage. TrendM8 keeps news and social in one project so you answer with a report, not a scramble. ### Why comms teams use TrendM8 Corporate comms balances proactive storytelling with reactive issues. You need trusted metrics when the CEO sees a headline, when legal wants context, or when social spikes overnight. TrendM8 turns monitor runs into repeatable readouts your stakeholders recognize week to week. ### Reputation monitors Combine executive names, product terms, and issue keywords in focused monitors. Each run produces sentiment and sample quotes you can sanity-check before they spread internally. ### Social next to news Owned channels and public reaction live in the same project as trade coverage. You explain both in one narrative instead of two separate tools. ### Real scenarios - Tuesday headline: A trade publishes a critical piece at lunch. You run analysis, confirm sentiment shifted, and draft talking points from the report quotes. - Weekly CEO note: Standing meeting opens with last week score and two bullet points from the summary block. No one re-counts clips by hand. - Event night: Conference day social analysis runs beside news monitors so the war room sees posts and press in one timeline. ### Build the weekly rhythm Pick a fixed day to run monitors, save reports in the project, and set alerts for thresholds that matter to your executive team. Run a monitor and share the report format your exec team will see every week. Start for free: https://app.trend-m8.com/explore ## Insights teams need repeatable runs URL: https://trend-m8.com/solutions/insights-teams/ Research teams want methods that survive staff changes. TrendM8 documents monitors, stores each run, and keeps signal-level sentiment for audit and comparison. ### Why insights teams use TrendM8 You are asked for fast answers and rigorous methods at the same time. TrendM8 sits between ad hoc listening and heavy enterprise platforms: configure monitors clearly, run on a cadence, and compare reports over time inside the same project. ### Signal-level detail Open the feed or report tables to see individual items with source and sentiment. Analysts validate outliers before they reach the executive summary. ### Emotion and score Use the 0 to 100 index for tracking, then layer emotional breakdowns when the business wants nuance beyond positive or negative counts. ### Real scenarios - Method handoff: A new analyst inherits monitors with documented keywords. They rerun last month config to verify trends before changing anything. - Tracker wave: Brand tracker asks for weekly volume. Reports become the source for the chart instead of manual clip counts. - Category scan: Strategy requests a vertical overview. One project holds multiple monitors by competitor for side-by-side reports. ### Document as you go Name monitors clearly, note industries on projects, and keep report history in TrendM8 so methods are visible to the next researcher. Set up keywords and verticals once, then compare this week report to last week. Start for free: https://app.trend-m8.com/explore ## Founders watch the market early URL: https://trend-m8.com/solutions/founders/ You are pitching, hiring, and shipping at once. TrendM8 gives you a lightweight monitor for your category and your name so surprises show up in a report, not from an investor forward. ### Why founders use TrendM8 Early-stage leaders care about narrative before they have a comms agency. A single project can hold your startup name, competitor list, and category keywords. Run analysis before board meetings or fundraise weeks to speak from data. ### Category plus company Track the space and your logo separately. When the category heats up, you know if you are part of the story or background noise. ### Draft with AI Describe what you are building and get a suggested monitor setup. Edit keywords, run once, and iterate faster than researching tools for a week. ### Real scenarios - Seed fundraise: Run a monitor on your category the week before partner meetings. Walk in with sentiment and sample headlines. - Competitor launch: Rival announces funding. Your monitor report shows whether social reacted louder than press. - First hire in comms: When marketing joins, they inherit projects and reports instead of a blank spreadsheet. ### Start before you scale Free tier lets you validate the workflow. Add monitors as the story gets noisier. Create a project and run your first monitor before the next investor update. Start for free: https://app.trend-m8.com/explore ## Brand watch that stays current URL: https://trend-m8.com/solutions/brand-watch/ A brand watch is more than a Google alert. TrendM8 combines news verticals, social signals, and scored sentiment so you see reputation as a trend, not a pile of links. ### What a brand watch includes Define the name, products, and executives you care about. Pick news categories that match your industry. Add social if public reaction matters. Each run produces a report you can compare week over week. ### Volume and tone See whether mentions jumped and whether tone improved or slipped. Weighting helps loud social posts not dominate credible coverage. ### Quotes for response Report signal lists show what people actually said. Comms picks which items need a statement versus which can wait. ### Real scenarios - Product recall rumor: Monitor catches rising volume on a defect keyword. Team verifies sentiment before issuing holding statement. - Trade profile: Executive interview publishes. Next run shows whether tone among finance readers differs from social reaction. - Campaign hashtag: Hashtag monitor runs beside brand name monitor so user posts do not hide in generic name search. ### Maintain the watch Review keywords quarterly, add monitors when you launch SKUs, and archive old reports inside the project for history. Create a project and add your first brand monitor today. Start for free: https://app.trend-m8.com/explore ## Competitor monitoring that stays separate URL: https://trend-m8.com/solutions/competitors/ Competitor news should not inflate your brand charts. Give each rival its own monitor so launches, crises, and campaigns stay visible without blending into your totals. ### How competitor sets work Create a project for the competitive set. Add one monitor per competitor with their names, products, and common misspellings. Your brand monitor stays separate so dashboards stay honest when you brief leadership. ### Share of voice clarity Compare latest report volumes across monitors in the same project. See who captured the conversation after a category event. ### Same method every week Reuse monitor configs so comparisons are fair. Change keywords only when a rival rebrands or launches a new line. ### Real scenarios - Rival launch week: Competitor announces a feature. Their monitor spikes while yours stays flat. Strategy slides write themselves. - Category report: Insights sends a monthly compare of four monitors with sentiment side by side. - Procurement defense: Incumbent vendor monitors challengers during renewal season to spot narrative attacks early. ### Start with three names Pick the top rivals, one monitor each, plus your brand monitor. Run all four the same day each week. Add monitors for your brand and top rivals in one project. Start for free: https://app.trend-m8.com/explore ## Campaign monitoring in one project URL: https://trend-m8.com/solutions/campaigns/ Campaigns compress time. TrendM8 helps you watch press, social, and hashtags during the flight and summarize results for the retro without a manual clip hunt. ### What to track during a campaign Set monitors for the campaign name, hashtags, spokesperson, and key messages. Add social analysis on owned channels if you need engagement totals. Run analysis daily or after major beats. ### Night-of visibility Election, launch, or event nights benefit from news and social in one feed. Operators flag posts that change the story before morning press. ### Retro ready reports After the campaign, reports show the seven-day window you were in market. Stakeholders get volume, sentiment, and examples in one package. ### Real scenarios - Product launch: Daily monitor runs during launch week. Comms adjusts talking points when midweek sentiment dips. - Political campaign: Candidate and opponent stay in separate projects so the war room knows whose night it was. - Live event: Social analysis plus keyword monitor covers keynote quotes and audience reaction the same evening. ### Plan before go-live Create the project, test monitors with a dry run, and set alerts for sentiment drops during the flight. Stand up a campaign project before assets go live. Start for free: https://app.trend-m8.com/explore ## Read the feeling when the coverage moves URL: https://trend-m8.com/solutions/politics/ A spike in mentions tells you the story is moving. It does not tell you how people feel about it. TrendM8 scores news and social, especially X, so a political brief shows the mood behind the noise. ### Sentiment is the brief, once the media moves Politics travels across outlets and platforms at once. A line from a press conference lands in the news, then on X, then in replies that sound nothing like the original clip. Counting those mentions shows reach. Scoring them shows whether the room is with you, against you, or just loud. Each mention gets a read, and the project rolls that into a 0 to 100 score, with the quotes underneath. ### News and X in the same brief The argument often starts on X and lands in the news an hour later, or the other way around. Both sit in one project, so a viral post and a news story are not two different truths. X carries a lot of the political conversation. It stays in the same feed as the coverage, with the feeling on each item. ### The score is the feeling, not the volume One angry thread can look like the whole public. Weighting keeps a single loud post from deciding the week, and still shows when that noise became the story. Positive, neutral, and negative sit on each item. Trust, fear, anger, and the rest are there when one number would hide a split reaction. ### When the cycle turns - After the doorstop: The clip is everywhere by lunch. The score shows whether X turned on the line, and which phrases people actually repeated. - The policy, not the person: The name and the bill have separate monitors. A fight about the policy does not get filed as a fight about the person. - The other side's night: Their project stays separate. Their spike never lands in your numbers, so the room can see whose night it was. ### Open the brief before the cycle turns Name the person, the policy, and the attack line. Include X. Run it when the coverage moves, and forward the score with the quotes that explain it. Create a project and score the next movement across news and X. Start for free: https://app.trend-m8.com/explore ## Crisis watch with alerts and reports URL: https://trend-m8.com/solutions/crisis/ Issues unfold fast. TrendM8 combines monitors, sentiment alerts, and report-ready summaries so your team responds from facts, not panic. ### How crisis monitoring differs Crisis work needs tight keywords, frequent runs, and clear ownership. One project holds the issue monitors. Alerts notify the on-call comms lead when sentiment crosses a line. Reports become the single source for legal and executive updates. ### Thresholds you control Set alert rules that match your playbooks. You choose when the team gets pinged instead of watching dashboards around the clock. ### Evidence in one place When leadership asks for proof, open the latest report signal list. Export or print views support formal statements. ### Real scenarios - Data incident: Volume jumps on breach keywords. Alert fires, comms opens report, legal review starts within the hour. - Executive comment: CEO remark drives negative social tone. Sentiment alert triggers holding message workflow. - Recovery tracking: After response, weekly reports show whether tone recovers toward baseline. ### Prepare before the issue Draft issue monitors and alert thresholds during peacetime. Run a tabletop using sample reports so roles are clear. Create a project and configure alerts before you need them. Start for free: https://app.trend-m8.com/explore