Brand watch
Core name, product lines, and executive mentions in the trades that shape your category.
Feature
Monitors for keywords, hashtags, and news
A monitor is the lens you point at the market: terms people use, tags they add, and the news verticals that matter to your brief. Run analysis when you need a fresh readout.
How monitors work
Each monitor belongs to a project. You choose news categories from the same taxonomy used for ingestion, plus keywords and hashtags. When you run analysis, TrendM8 matches recent news and social signals, scores sentiment, and saves a report you can share.
Keywords and hashtags together
Track plain-language terms and social tags in one monitor. Add at least one keyword or hashtag, then pick the verticals that fit your industry so matching stays relevant.
Manual runs, your schedule
Monitors run when you trigger them, which keeps costs predictable and fits agency workflows. Queue a run from the monitor page or project overview and follow progress in the analysis tray.
Common monitor setups
Competitor set
Parallel monitors for rivals so their launches never pollute your brand numbers.
Issue tracking
Narrow keywords for a recall, policy fight, or executive comment cycle.
Edit anytime
Update verticals, keywords, and hashtags from monitor settings as the brief changes. Past reports stay on the record; the next run uses your latest configuration.