Product recall rumor
Monitor catches rising volume on a defect keyword. Team verifies sentiment before issuing holding statement.
Solution
Brand watch that stays current
A brand watch is more than a Google alert. TrendM8 combines news verticals, social signals, and scored sentiment so you see reputation as a trend, not a pile of links.
What a brand watch includes
Define the name, products, and executives you care about. Pick news categories that match your industry. Add social if public reaction matters. Each run produces a report you can compare week over week.
Volume and tone
See whether mentions jumped and whether tone improved or slipped. Weighting helps loud social posts not dominate credible coverage.
Quotes for response
Report signal lists show what people actually said. Comms picks which items need a statement versus which can wait.
Real scenarios
Trade profile
Executive interview publishes. Next run shows whether tone among finance readers differs from social reaction.
Campaign hashtag
Hashtag monitor runs beside brand name monitor so user posts do not hide in generic name search.
Maintain the watch
Review keywords quarterly, add monitors when you launch SKUs, and archive old reports inside the project for history.