Comms
Brief leadership with a number they can track week to week.
Feature
Sentiment scoring for every signal
Volume tells you attention spiked. Sentiment tells you whether that attention helps or hurts. TrendM8 scores signals and rolls them up for dashboards and reports.
What the score represents
Each matched mention gets a sentiment label and contributes to a 0 to 100 index on the report. Weighting reduces the chance that one viral post skews the whole week, while still showing when noise became the story.
Signal-level labels
Positive, neutral, and negative tags appear on individual items in the feed and report tables. Analysts can spot outliers before they reach the executive summary.
Emotional graph
Reports can surface joy, trust, fear, and other emotions as a secondary read on tone. Use it when a single score hides mixed reactions.
Who uses sentiment
Insights
Compare tone across monitors without re-tagging manually.
Analysts
Pair sentiment shifts with volume in the same report view.
In alerts and trends
Set alerts when sentiment crosses a threshold so the team reacts to tone, not only mention counts.