Rival launch week
Competitor announces a feature. Their monitor spikes while yours stays flat. Strategy slides write themselves.
Solution
Competitor monitoring that stays separate
Competitor news should not inflate your brand charts. Give each rival its own monitor so launches, crises, and campaigns stay visible without blending into your totals.
How competitor sets work
Create a project for the competitive set. Add one monitor per competitor with their names, products, and common misspellings. Your brand monitor stays separate so dashboards stay honest when you brief leadership.
Share of voice clarity
Compare latest report volumes across monitors in the same project. See who captured the conversation after a category event.
Same method every week
Reuse monitor configs so comparisons are fair. Change keywords only when a rival rebrands or launches a new line.
Real scenarios
Category report
Insights sends a monthly compare of four monitors with sentiment side by side.
Procurement defense
Incumbent vendor monitors challengers during renewal season to spot narrative attacks early.
Start with three names
Pick the top rivals, one monitor each, plus your brand monitor. Run all four the same day each week.