Product launch
Daily monitor runs during launch week. Comms adjusts talking points when midweek sentiment dips.
Solution
Campaign monitoring in one project
Campaigns compress time. TrendM8 helps you watch press, social, and hashtags during the flight and summarize results for the retro without a manual clip hunt.
What to track during a campaign
Set monitors for the campaign name, hashtags, spokesperson, and key messages. Add social analysis on owned channels if you need engagement totals. Run analysis daily or after major beats.
Night-of visibility
Election, launch, or event nights benefit from news and social in one feed. Operators flag posts that change the story before morning press.
Retro ready reports
After the campaign, reports show the seven-day window you were in market. Stakeholders get volume, sentiment, and examples in one package.
Real scenarios
Political campaign
Candidate and opponent stay in separate projects so the war room knows whose night it was.
Live event
Social analysis plus keyword monitor covers keynote quotes and audience reaction the same evening.
Plan before go-live
Create the project, test monitors with a dry run, and set alerts for sentiment drops during the flight.