Data incident
Volume jumps on breach keywords. Alert fires, comms opens report, legal review starts within the hour.
Solution
Crisis watch with alerts and reports
Issues unfold fast. TrendM8 combines monitors, sentiment alerts, and report-ready summaries so your team responds from facts, not panic.
How crisis monitoring differs
Crisis work needs tight keywords, frequent runs, and clear ownership. One project holds the issue monitors. Alerts notify the on-call comms lead when sentiment crosses a line. Reports become the single source for legal and executive updates.
Thresholds you control
Set alert rules that match your playbooks. You choose when the team gets pinged instead of watching dashboards around the clock.
Evidence in one place
When leadership asks for proof, open the latest report signal list. Export or print views support formal statements.
Real scenarios
Executive comment
CEO remark drives negative social tone. Sentiment alert triggers holding message workflow.
Recovery tracking
After response, weekly reports show whether tone recovers toward baseline.
Prepare before the issue
Draft issue monitors and alert thresholds during peacetime. Run a tabletop using sample reports so roles are clear.